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John Matthews

John Matthews

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Edit Mar 17, 2025

About

With over 10 years in the hospitality industry, I specialize in helping venues build unique brands and grow their operations. My approach blends strategic planning with creative design to help establishments stand out and thrive in a competitive market.

Posts (23)

Jun 18, 20254 min
Writing a Mission Statement That Attracts Investors & Customers
In today's fast-paced business world, a strong mission statement can set your business apart. It serves as a guiding principle for...

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Jun 12, 20255 min
How Operational Transparency Boosts Hospitality Marketing
Operational transparency is transforming the way restaurants and hospitality businesses connect with their customers. By openly sharing...

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Jun 7, 20256 min
Amazing Display Types Your Bar Should Use at Trade Shows
Trade shows provide bars with an incredible opportunity to showcase their brand, connect with potential partners, and attract new...

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Jun 4, 20255 min
How In-House Brewing Could Elevate Your Bar’s Brand
A good bar provides cold beer and a welcoming atmosphere. However, if you want to transform your neighborhood watering hole into a...

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Jun 1, 20254 min
Collaborating with Local Influencers: A Step-by-Step Guide
As competition grows in the hospitality industry, bar owners must find fresh ways to connect with their audience. One of the most...

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May 26, 20254 min
The Psychological Influence of Menu Layouts on Consumer Purchasing Behavior
In the busy world of restaurants and cafes, one often-missed detail can greatly boost sales: the menu layout. The design and organization...

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May 20, 20254 min
How Much Money You Need to Open a Small Restaurant in 2025
Opening a small restaurant can be an exciting and fulfilling goal for many aspiring chefs and entrepreneurs. However, making this dream a...

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May 14, 20255 min
Essential Licenses and Permits to open Your Dream Café
Starting a café can be a thrilling adventure filled with creativity and the delightful aroma of freshly brewed coffee. But before you can...

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May 9, 20254 min
10 Essential Legal Steps to Successfully Open a Bar in the USA
Opening a bar is a thrilling venture filled with possibilities. You get to express your creativity, serve delicious drinks, and create a...

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May 1, 20254 min
Crafting an Iconic Cocktail Menu to Embody Your Bar’s Unique Identity
Creating an iconic cocktail menu is an art form that requires creativity and a deep understanding of your bar's unique personality. A...

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Apr 23, 20254 min
Achieving the Perfect Balance Between Quality Service and Cost Efficiency in Your Bar
Running a bar is no small task. Finding the right mix between delivering excellent service and managing costs is crucial for success in...

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Apr 19, 20254 min
The Role of Your Bar's Staff in Establishing a Unique Standard Narrative
Creating a lively atmosphere in your bar is not just about eye-catching decor or a curated drink menu. The true essence of your bar’s...

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Apr 14, 20254 min
Effective Bar Management Techniques for Long-Term Success
Managing bar operations efficiently is key to building a successful, sustainable business. Whether it's crafting a welcoming atmosphere,...

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Apr 11, 20255 min
How Customer Interaction Shapes Your Bar’s Identity: Building Loyalty & Community
In the lively world of bars and nightlife, carving out a unique identity is essential for standing out. Beyond decor, menu, and location,...

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Apr 8, 20254 min
How to Market Your Bar Effectively Without Breaking the Bank
In the bustling world of bars, standing out is a challenge—especially when you're working with a limited budget. But don't worry; you...

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Apr 7, 20254 min
Exploring New Revenue Streams for Your Bar Business
As the beverage industry continues to evolve, bar owners and entrepreneurs must think outside the box to stay competitive. While drink...

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Apr 2, 20254 min
The Power of Perception: Understanding How Your Bar's Identity Affects Customer Behavior
In the bustling world of bars and nightlife, a bar’s identity shapes every interaction and every decision. It goes beyond just the name...

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Mar 31, 20255 min
Anticipating Change: Adapting Your Bar Business Strategy to Industry Trends
The bar industry is more dynamic than ever. New trends emerge frequently, making it essential for bar owners to stay ahead of the curve....

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Mar 28, 20254 min
How Can Bar Owners Utilize Customer Data to Elevate Their Business Strategy?
In today's vibrant bar scene, understanding your customers is key to standing out. Simply serving drinks is no longer enough; you need to...

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Mar 25, 20255 min
Finding the Perfect Spot: How to Choose the Right Location for Your Bar Business
The saying "location, location, location" holds particularly true when opening a bar business. A strategic location can make the...

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Mar 25, 20255 min
How to Choose the Right Theme for Your Bar’s Identity
Creating a unique identity for your bar is essential in today’s lively nightlife scene. The theme of your bar influences every aspect of...

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Mar 20, 20255 min
Crafting Your Bar's Unique Personality: Stand Out in a Crowded Market
The difference between a forgettable bar and an iconic destination often comes down to one critical factor: personality. In today's...

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Mar 19, 20256 min
Blueprint for Success: Creating a Winning Bar Business Plan
The bar industry is notoriously competitive, with a sobering 60% of new establishments closing within their first year of operation. Yet,...

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